During the Alitalia World Aviation Football Cup 2016, participants will be able to purchase trade products to champion the cause of Telethon Foundation and get donations for theAlitalia charity event.
 
During the days of the event, 15^th – 16^th July, in the exhibition stands inside the Mancini Park Hotel, it will be possible to purchase:
 
A Jewel of the Heart: a bracelet designed and produced by DiamonDiamonD. The company wanted to create a specialedition bracelet to champion the cause of Telethon Foundation and get donations for theAlitalia charity event. The Heart Shaped Pendant Bracelet is a symbol of generosity that helpsto remind us of the importance of supporting basic science research in order to develop theright treatments for rare genetic diseases. The bracelets are available in two versions: blackand red.The special edition bracelet pack includes the Telethon logo, which is a solid proof of the valueof the partnership between DiamonDiamonD and the Foundation.
 
Cuori di Biscotto: The shortbread of the traditional cookies "Canestrelli" will be modelled and baked in heart-shaped moulds exclusively for Telethon Foundation. "I support the scientific researchwith all my heart" is the sentence printed on the packaging. This quote reminds us of theimportance of generosity and the desire to donate in order to support scientific research for the treatment of rare genetic diseases. Moreover it's important to help patients overcomechallenges and trust in medical researches. "Cuori di biscotto" are elegantlypacked in silvertin boxes illustrated by Annalisa Beghelli.
 
T-shirt &Sweatshirt Gems:the technical sponsor Gems, a leading Company of the Sportswear Industry, manufactured specific products for the event. In particular, a T-shirt with Alitalia and Telethon Foundation logo on the front and the wordsAlitalia World Aviation Football Cup on the back.
 
These products are earmarked to support the scientific research and all the related activities of our Charity Partner, Telethon Foundation. This is the first collaboration between Alitalia Calcio and Telethon Foundation. Allproceedswill go to charity.
 
For us it is an important event, a time of growth and solidarity. We need the support of everyone to achieve our goal.Therefore, we kindly invite all of you to participate to the First Edition of Alitalia World Aviation Football Cup 2016, the 15^th and 16^th of July. Two days of soccer, sports and charity. The event will take place at the Mancini Park Hotel, via diValleranello 67 00128 (Roma).